About us

Simplyhealth Professionals is the UK’s leading provider of preventive healthcare packages for cats, dogs, horses and rabbits.

For 10 years we’ve been helping practices build and run payment plans. The plans help to build client loyalty, increase visit frequency and improve the health of pets. Formerly known as Pet Health Plans, Simplyhealth Professionals are at the forefront of preventive animal health care. We support 1,800 practices to supply our animal health plans to over 650,000 pets across the United Kingdom.

Our story

Launched in 2007 Denplan Pet Health Plans was designed to offer support to veterinary practices wanting to build regular and sustainable income by offering their clients preventive health care plans.

In April 2014 Denplan announced the acquisition of Practice Plan for Vets which has allowed us to support more practitioners and have more product options available. This was the beginning of two great pet health plan providers working together to provide an excellent service.

In February 2017, Denplan Pet Health Plans announced its rebrand as Simplyhealth Professionals. Denplan Pet Health Plans first joined forces with Simplyhealth in 2011 and have been working together successfully ever since. By uniting under one brand and identity, we will now build on our shared expertise to continue to provide support to vets to help make their practices more profitable by providing a guaranteed monthly income and valuable support services.


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To find out how we can help your practice grow, give us a call today on 0800 169 9958 or send us an email enquiries@pethealthplans.co.uk