Promoting your plans
To make it as easy as possible for you to promote your Pet Health Plans, we’ll provide you with high quality brochures and posters that we are frequently complimented on and that we know work. We’ll also produce smart price comparison charts if you want to demonstrate savings to your clients along with plenty of other promotional ideas. The key to your clients joining is the way your entire team talks to clients though, which is why your consultant will keep on visiting you to train, review and motivate.
What’s more, it’s important that once your clients are on your Pet Health Plans, they keep on appreciating the benefits. That’s why they’ll each receive a Pet Health Check Record Book to monitor their pets’ health and bring with them when they visit. We can give you reminder cards to send clients when their pet’s health checks are due and we’d be happy to show you the ‘Recommend a Friend’ postcard campaigns we can undertake for you.
Plus our office-based client support team on an 0800 number are on hand to answer client queries and administer changes of address or bank details and so on. We will help you keep your Pet Health Plans fresh with seasonal campaigns and posters. The point is, we are in this for the long term with you and will support you all the way.
Paying for our services
There is no set up fee to you for Pet Health Plans and no charge for your personalised brochures, posters and introductory mailing. We will simply deduct The Practice Business fee as a percentage of the clients’ payments we collect on your behalf each month, so you don’t pay a penny until you have clients paying into your Pet Health Plans.
The Practice Business fee starts at 12% of the amount we collect for you (which includes the VAT on our services) and goes down, eventually to 6%, as you reach thresholds in the amount we collect each month. You will be sent a detailed report every month, showing all active clients and pets, joiners, leavers, changes and your VAT invoice for our services. And of course you can call us anytime with any query.
There is a joining fee for clients that we will collect with their first Direct Debit payment. It’s a £10 one-off lifetime membership fee for the client and £5 per pet, which covers the administration of setting up their payments and membership.
In our experience clients are quite comfortable with that and it secures their commitment. There are no subsequent or ‘hidden’ charges for clients: no Direct Debit charges and no charge if they change details or even if we cannot collect a payment from them. If any client cancels a plan other than on an anniversary of joining, it is in their contract with you that you can pursue any outstanding amount if you wish.