Income from prevention is probably the financial bedrock of your practice – and possibly the income stream under the greatest threat. So protect it, grow it and secure it with Pet Health Plans.

Protect your income by making prevention easier for clients to understand and pay for. Lock them into a Pet Health Plan with your practice and your treatments and ensure they keep coming back.

Grow your income by boosting the number of preventive treatments your clients buy from you, and boosting your compliance levels, as well as leveraging other purchases from the practice whether it’s through earlier treatment of potential health problems or food and accessories. You’ll find (as we have) that new clients are attracted to the practice and you’ll be recommended by clients happy to talk about their plans.

Secure your income by retaining and growing the number of clients on your plans, which is easier when you have time to build a deeper relationship with them rather than having to ‘sell’ multiple treatments or ask for payment every time they visit.

I would recommend practices look into these plans if they want to protect and improve their income. Mark Moran Vets In Business

Income graphWe can share even more good news. Recent analysis of some practices offering Pet Health Plans with The Practice Business showed on average:

  • Puppies and kittens on plans spent twice as much on preventive treatments offered in the plans than puppies and kittens registered with the practice but not on the plans*.
  • 100% of vaccinated dogs on plans purchased 100% of their year’s flea and worm treatments from the practice, compared with only 45% of vaccinated dogs not on plans buying any flea and worm treatments (i.e. not necessarily a whole year’s treatment) from the practice*.

*Source: Independent analysis by Mark Moran, Vets in Business, February 2011.

Of course you’ll receive details of your income every month in a report, showing all active members, changes, individual payments and plan details, together with your VAT invoice to pass to your Accountant. We’ll also send you a report of any payments we haven’t been able to collect as soon as we hear from the banks in case clients come in for treatment that month. We will write to them and attempt collection again the following month so you don’t need to chase payment.

Plus, we’ll review your plans and pricing with you annually so you can make any changes. We’ll produce new literature and write to all your clients for you giving them details and notice of any changes so you can rest assured it’ll all be done by the book.

What vets say:

I found that puppies and kittens on the plans increased spend by 200% on scheme services compared with those not on the plans, and by 45% - 65% more on other wellness services promoted through the scheme. Quote comments Mark Moran Vets in Business
I could see that locking in income from 'healthy pets' was the way forward for my small animal practice....a significant proportion of my income will be regular and from preventive healthcare initiatives and products. Quote comments Partner London